The role of psychological contract and internal customer factors in customer commitment to retailers: An applied study on a sample of food consumers

Authors

  • Atiya Mofthh Alfitori Department of Engineering and Industrial Management at the Higher Institute of Engineering Technologies, Zliten, Libya
  • Mohamed Musbah Doufan Department of Business Administration, Higher Institute of Agricultural Technologies, Al-Gheran, Tripoli, Libya

Keywords:

Psychological contract, customer internal factors, customer commitment, retail stores

Abstract

This study aimed to examine the relationship between the study variables, which are (the customer’s psychological contract, the customer’s internal factors, the customer’s commitment, and the retail store), and concluded that there is a statistically significant effect at the significance level of (α ≥ 0.05) for both the psychological contract and the customer’s internal factors on the customer’s commitment to the retail store. There is a statistically significant effect of psychological contract at the (α ≤ 0.05) level on customer commitment to the retail store. There is also a statistically significant effect of internal customer factors at the (α ≤ 0.05) level on customer commitment to the retail store.

 

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Published

2026-07-16

How to Cite

Atiya Mofthh Alfitori, & Mohamed Musbah Doufan. (2026). The role of psychological contract and internal customer factors in customer commitment to retailers: An applied study on a sample of food consumers. North African Journal of Scientific Publishing (NAJSP), 4(3), 105–122. Retrieved from https://najsp.com/index.php/home/article/view/942

Issue

Volume 4, Issue 3, 2026

Section

Applied and Natural Sciences

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.