Cultural Identity and Contemporary Architectural Design: A Comparative Analysis of Local and Global Approaches

Abstract

This study investigates how cultural identity shapes contemporary architectural design through a comparative analysis of local and global approaches. Drawing on theories of critical regionalism, vernacular architecture, and globalization studies, the research examines selected case studies to evaluate form, materiality, climate responsiveness, symbolism, and socio-economic impact. Findings indicate that culturally grounded designs, those engaging material traditions, tectonic expression, and participatory design, result in more resilient, legible, and socially embedded built environments. In contrast, globally homogenized architectural models offer short-term economic or branding benefits but risk diminishing local cultural integrity. The study concludes with design strategies and policy recommendations aimed at integrating cultural identity within contemporary architectural practice to promote sustainable, context-sensitive, and culturally meaningful environments.