Impact of Technology on Modern Business Management: Technological Tools, Strategic Decision-Making, and Future Trends

الملخص

This article examines the impact of technology on modern business management, highlighting how digital tools have reshaped organizational operations, communication, strategic planning, and workforce management. The study explores key technological systems such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), cloud computing, and digital collaboration platforms, emphasizing their role in improving efficiency, data accuracy, and decision-making. Additionally, the article discusses the influence of technology on strategic management through data analytics, trend forecasting, and innovation-driven competitive strategies. The transformation of Human Resource Management (HRM) is also analyzed, focusing on e-recruitment, digital training environments, remote work models, and evolving performance management challenges. Furthermore, future technological trends, including Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain, are reviewed as drivers of continued digital evolution. The findings indicate that sustained technological adaptation is essential for organizational resilience and long-term growth. The article concludes with recommendations for managers and policymakers to foster digital readiness, encourage innovation, and implement ethical and inclusive technology strategies.